Senior Growth Marketing Manager (m/f/d) in 10117 Berlin / Smartfrog Services GmbH
A little bit about us:
Smartfrog & Canary is an international IoT tech company focused on making everyday objects and places more intelligent and connected by enabling our users to access them from anywhere at any time. We want the latest technologies to be affordable and user-friendly so that our everyday lives become more comfortable, efficient and secure. Are you the kind of person who gets excited by new challenges? Do you want to help us find innovative solutions to those challenges? If so, we look forward to hearing from you.
About this role:
We at Smartfrog & Canary are building the most customer-centric IoT-Company on earth. To get there we need exceptionally talented, bright and driven people.
This candidate will plan, coordinate, implement and oversee the performance of various online marketing campaigns across various channels (emphasis on Facebook, Instagram, Google Search, YouTube, Programmatic, TV, and others). As aSenior Growth Manager on the Online team, you will focus on building campaigns and strategies to drive product awareness and conversions through all online channels. You'll own a roadmap of tests and projects that optimize the customer shopping experience to increase traffic and conversion among our target customers. You will be involved in short- and long-term strategic planning for a new and exciting product line and work closely with go-to-market and sales teams to drive business growth. You will work in a collaborative environment, owning multiple parts of the online experience and customer purchase flow across the US &EU market.
Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will help optimize paid media strategies, with a focus on conversions. We are looking for a self-starter who thrives in fast-paced environments and can roll up their sleeves to build and launch campaigns from various platforms. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress. This role will report to the VP of Marketing and Communications and will lead a small team of direct reports.
This role will deliver against ambitious business goals which include managing investment efficiency. You must have worked at a direct-to-consumer brand and/or startup, and have direct marketing experience. Bonus points if you’ve worked in the subscriptions industry and/or consumer electronics industry.
What you'll be up to:
Manage the entire paid media strategy and campaign execution to increase conversions and optimal ROAS. Scale ad spend and performance
Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management
Optimize performance through A/B and multivariate tests to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance
Collaborate with the creative production team to build weekly campaigns
Act as a key stakeholder to define and execute online traffic strategies duringCanary’s biggest sales period
Analyze traffic data and report on performance trends
Utilize customer segment research to identify new channels, customers, and market segment trends
Monitor, assess and report on the results of campaigns. Make recommendations to optimize the campaign performance and implement improvements
We also expect this role to identify and suggest improvements to optimize and reduce our time to market and work with various partners, peers and stakeholders to implement them
What you'll need to have:
5+ years demonstrable experience with customer acquisition and performance marketing using multi-channel marketing
Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS
Experience overseeing roadmap strategy and definition
Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives. Has a strong grasp of funnel analytics, A/B testing, and metrics driven
Experience using data to develop, validate, and measure marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with direct response marketing and managing paid media for subscription businesses a plus
Experience identifying customer insights, developing strategic input briefs, and working with campaign, creative, and media planning partners
Writing skills for direct response ad copy that is built to convert
Strong analytical and quantitative skills, including proficiency in SQL (preferred) & Excel skills with experience building pivot tables, multi-function formulas and graphs
Owner mentality and an entrepreneurial drive; proven ability to think big and influence others
Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
Strong verbal and written communication & presentation skills
What can we give you?
A dynamic office environment at an international tech company in the heart of Berlin
The exciting chance to help building an international brand and to develop new products
Flexible, agile and young company with an appreciation towards career development
Full time 40h/week employment
Free fruits and drinks
Regular company events
Start Date: As soon as possible
How to apply:
Please head over to our job website https://smartfrogandcanary.bamboohr.com/jobs/ or send us your CV to email@example.com!
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