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Es gibt ein weiteres Jobangebot der Firma Heineken Deutschland GmbH

weitere Jobangebot der Firma Heineken Deutschland GmbH

Marketing Data Analyst (m/w/d) in 10245 Berlin / Heineken Deutschland GmbH

Beschäftigungsart: Vollzeit

Heineken Germany GmbH is a subsidiary of one the world’s biggest global players within the beer industry. To strengthen our team in Berlin we are as of now looking for a

Marketing Data Analyst (m/w/d)

Your tasks
Support the digital acceleration in I-DDM campaign design, set-up, and ROI measurement in order to generate insights, leverage marketing and communication technology to deliver customized communication to the right consumers, at the right time, in the right place, in the right content – to ultimately drive increased sales.

Audience Segmentation:
to mine existing and historical data ( e.g 1st ,2nd , 3rd party data sources) for deeper consumer understanding.
Using statistical toolsets to create and further enhance input for audience segmentation to allow more effective personalized campaigning.

ROI Measurement and Analytics
To ensure that RoI is measured by applying techniques such as A/B testing, sales uplift modelling,
To identify local measurement approach based on available data sources and prepare structured/unstructured large data sets for testing and modelling purposes
Determination of potential sales impact following agreed framework and using available benchmarks.
Driving and owning in-flight optimization based on preliminary sales results
To capture outcomes of and generate insights on local iDDM campaigns. Share within global iDDM community to enable best practise learning
Active participation within the global iDDM community, embracing share, learn and reapply principles

Your profile
University degree in Business administration, Marketing, communication sciences or similar
Several years of commercial experience
Preferably knowledge of the FMCG / beverage industry
Excellent communication skills
Good abilities and willingness to cooperate with others effectively and in a good working atmosphere
Creative thinking and abilities to grasp and acquire complex issues quickly
Experiences with Office applications
Business fluent in spoken and written German and English

We offer
An environment characterized by mutual respect, trustful cooperation and fun at work
A culture that contains personal development as a strategic part of our success
The opportunity to actively shape processes and being involved in decision making
Focus on health and safety
Flexible working hours in order to balance work and private life
A modern office in Berlin Friedrichshain

We are looking forward to receiving your application.
Please apply here -

HEINEKEN Deutschland GmbH
Corinna Baro
Ehrenbergstr. 19
10245 Berlin

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